Miccell Brand Upgrade: The Story Behind It

At the beginning of this year, we started to communicate with several design teams to explore various solutions and possibilities. Frankly speaking, this is not easy. How to bring innovative ideas and thinking to the brand, while not lose Miccell’s accumulation in the past decade?

After consideration, we went back to the original intention of the brand - benefiting customers, and bringing them a “high quality, technology and fashion” brand image. Finally we choose this solution.

Q2: Can you introduce Miccell new logo?

You may notice that Miccell's Logo design has been changed, do you want to know the meaning of it?

The graphic part is based on the brand's first letter M, with blue as the main color. The centered inverted triangle use the diamond cut concept, reflects the brand's dedication to high quality products and pursuit of excellence. And these two modules expand to the left and right directions, present brand's endless possibilities in innovation and development.

The text part is based on Miccell, and the most interesting part is a forward pointing triangle on the letter “i”, it shows the brand's ongoing advancement, and also echoes to the graphic logo.

Q3: Where can you see Miccell new logo?

Miccell's new logo will not be confined to a fixed position, but will appear in a freer and more flexible way. In the coming year, we will completely update our brand image both online and offline.

This includes Miccell's products and packaging; marketing materials such as catalogs, apparel and hats; occasion such as factories, showrooms and offices; and major events such as new product launches and exhibitions. We want to bring Miccell a unified brand image and brand communication.

We will change Miccell logo at the Canton Fair and Hong Kong Exhibition in October this year, and warmly welcome to visit our booths to explore together.

Q4: Does new Miccell brand benefit distributors and end-users?

For Miccell's distributors, the new Miccell will not only help them quickly attract consumers' attention in the market, enhance their trust in the brand, and thus boost their sales; it will also help them distinguish themselves from others, attract more quality partners, expand their business network and enhance their business opportunities.

Q5: What are the future development plans of Miccell brand?

High quality, technology and fashion are the characteristic of Miccell brand. In terms of business operation and product development, we will increase our investment in capital and manpower, use Ai technology to innovate and improve work efficiency, At the same time, we will regularly collect users' feedback to guide the product design and improvement, to ensure our products can truly improve user experience and meets the needs of changing market.

We actively explore broader markets, We have detailed entry strategy for the markets we haven’t covered, and use the combination of online and offline way to bring the Miccell brand to a wider international stage. In the first half of this year, we went to Central Asia, South America, North America and West Africa, etc., and customers showed great interest in our products,it gave us great confidence.

We will also work with our partners to achieve more business growth. In addition to provide regular training and various supports to our distributors, we will also travel to the local market, and communicate with them face-to-face. We will help them better understand Miccell's brand value and marketing strategy, improve their marketing ability and customer service, and at the same time, expand their sales channels to achieve win-win cooperation.

Enjoy learning and making progress; be professional and efficient; innovate actively, accomplish others and ourselves, this is our brand value and our action guideline. We will make great efforts on the way to become a leading brand provider in the consumer electronics industry.